Assessing the strategic value of business relationships: The role of uncertainty and flexibility

Journal of Business and Industrial Marketing

Volumn 18, Issue 4-5, 2003, Pages 376-387

  Hibbard, Jonathan D ^a   Hogan, John E ^b   Smith, Gerald R ^b  

^a BOSTON UNIVERSITY   (United States)

^b BOSTON COLLEGE   (United States)

Author keywords

Business; Flexibility; Relationship marketing; Strategic evaluation; Uncertainty

Indexed keywords

EID: 0242298110     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620310480278     Document Type: Review

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