Database marketing: Past, present, and future

Journal of Interactive Marketing

Volumn 11, Issue 4, 1997, Pages 109-125

  Petrison, Lisa A ^a   Blattberg, Robert C ^a   Wang, Paul ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

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EID: 0007118287     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1002/(sici)1522-7138(199723)11:4<109::aid-dir12>3.0.co;2-g     Document Type: Article

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