The role of brand name in customization decisions: A search vs experience perspective

Journal of Product & Brand Management

Volumn 13, Issue 2, 2004, Pages 73-83

  Jiang, Pingjun ^a  

^a LA SALLE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993102466     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420410529708     Document Type: Article

References (23)

1. Aaker, D.A. (1991), Managing Brand Equity, The Free Press, New York, NY.
2. Alba, J.W. and Hutchinson, J.W. (1987), “Dimensions of expertise”, Journal of Consumer Research, Vol. 13, pp. 411-454.
3. Bettman, J.R., Capon, N. and Lutz, R.L. (1975), “Cognitive algebra in multi-attribute attitude models”, Journal of Marketing Research, Vol. 12, pp. 151-164.
4. Cronbach, L.J. (1951), “Coefficient alpha and the internal structure of tests”, Psychometrica, Vol. 16 No. 3, pp. 297-334.
5. DeVillis, R.F. (1991), Scale Development, Theory and Application, Applied Social Research Methods Series, Vol. 26, Sage Publications, Newbury Park, CA.
6. Degeratu, A.M., Rangaswamy, A. and Wu, J. (2000), “Consumer choice behavior in online and traditional supermarkets: the effects of brand name, price, and other search attributes”, Internal Journal of Research in Marketing, Vol. 17 No. 1, pp. 55-78.
7. Dick, A., Chakravarti, D. and Biehal, G. (1990), “Memory-based inferences during consumer choice”, Journal of Consumer Research, Vol. 17, pp. 82-93.
8. Fornell, C. and Larcker, D.F. (1981), “Evaluating structural equation models with unobservable variables and measurement error”, Journal of Marketing Research, Vol. 18 No. 1, pp. 39-50.
9. Godek, J., Yates, J.F. and Auh, S. (2000), “Customization decisions: the roles of assortment and consideration”, working paper, University of Michigan, Ann Arbor, MI.
10. Huffman, C. and Houston, M.J. (1993), “Goal-oriented experiences and the development of knowledge”, Journal of Consumer Research, Vol. 20 No. 2, pp. 190-207.
11. Hutchinson, W.J. (1983), “On the locus of range effects in judgment and choice”, Advances in Consumer Research, Vol. 10, pp. 305-308.
12. Johnson, E.J., Meyer, R.J., Hardie, B.G.S. and Anderson, P. (1997), “Watching customers decide”, Marketing Research Forum, Vol. 9 No. 4, pp. 32-37.
13. Kahn, B.E. (1998), “Dynamic relationships with customers: high variety strategies”, Journal of Consumer Research, Vol. 11, pp. 45-53, December.
14. Keller, K. (1993), “Conceptualizing, measuring, and managing customer-based brand equity”, Journal of Marketing, Vol. 57 No. 1, pp. 1-22.
15. Lancaster, K. (1966), “A new approach to consumer theory”, Journal of Political Economy, Vol. 74 No. 2, pp. 132-157.
16. Morwitz, V.G., Greenleaf, E.A. and Johnson, E.J. (1998), “Divide and prosper: consumers' reactions to partitioned prices”, Journal of Marketing Research, Vol. 35 No. 4, pp. 453-463.
17. Nunnally, J.C. (1978), Psychometric Theory, 2nd ed., McGraw-Hill, New York, NY.
18. Ratchford, B.T. (1975), “The new economic theory of consumer behavior”, Journal of Consumer Research, Vol. 2 No. 2, pp. 66-75.
19. Ratchford, B.T. (1982), “Cost-benefit models for explaining consumer choice and information-searching behavior”, Management Science, Vol. 28 No. 2, pp. 197-212.
20. Ratneshwar, S., Shocker, A.D. and Stewart, D.W. (1987), “Toward understanding the attraction effect: the implications of product stimuli meaningfulness and familiarity”, Journal of Consumer Research, Vol. 13, March, pp. 520-533.
21. Stijn, M.J., Osselaer, V. and Alba, J.W. (2000), “Consumer learning and brand equity”, Journal of Consumer Research, Vol. 27, pp. 1-16.
22. Urbany, J.E., Dickson, P.R. and Wilkie, W.L. (1989), “Buyer uncertainty and information search”, Journal of Consumer Research, Vol. 16, pp. 120-135.
23. Wind, J. and Rangaswamy, A. (2001), “Customerization: the next revolution in mass customization”, working paper, The Wharton School, University of Pennsylvania, Philadelphia, PA.