Marketing as warfare, revisited

Marketing Intelligence & Planning

Volumn 25, Issue 3, 2007, Pages 203-216

  Kolar, Toma ^a   Toporisin, Andrej ^b  

^a UNIVERSITY OF LJUBLJANA   (Slovenia)

^b Panteon College   (Slovenia)

Author keywords

Behaviour; Critical marketing; Social marketing

Indexed keywords

EID: 34249318043     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500710747725     Document Type: Article

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