Memetics: a new paradigm for understanding customer behaviour?

Marketing Intelligence & Planning

Volumn 20, Issue 3, 2002, Pages 162-167

  Williams, Russell ^a  

^a UNIVERSITY OF ABERTAY DUNDEE   (United Kingdom)

Author keywords

Consumer behaviour; Paradigms

Indexed keywords

EID: 84986146013     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500210428012     Document Type: Review

References (28)

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