Achieving marketing success through Sun Tze’s Art of Warfare

Marketing Intelligence & Planning

Volumn 15, Issue 1, 1997, Pages 38-47

  ho, Samuel K ^a   Choi, Amy S f ^a  

^a DE MONTFORT UNIVERSITY   (United Kingdom)

Author keywords

Business strategy; Marketing planning; Models

Indexed keywords

EID: 84986120930     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509710155651     Document Type: Review

References (7)

1. Cheung, M. (Ed.) (1990, Sun Tze’s Art of Warfare in Business Practice, Cheung Moon Publishing, Taiwan.
2. Chung, T.C. (Ed.) (1991, Chinese Military Classic: The Art of War, Asiapac Publications, Singapore.
3. Davidson, H. (1987, Offensive Marketing or How to Make Your Competitors Followers, Penguin Books, Harmondsworth.
4. Lee, Z.C., Yeung, S.K. and Cham, K.C. (1995, Sun Tze Art of Warfare in Practice, Yuen Lau Publishing, China.
5. Lip, E. (1989, The Chinese Art of Survival, EPB Publishers, Singapore.
6. Thorn EMI (1994, “Playing a part in your life”, Financial report.
7. Yuan, G. (1991, Lure the Tiger out of the Mountains: The 36 Stratagems of Ancient China, Judy Piatkus Ltd, London.