From marketing research to competitive intelligence: Useful generalization or loss of focus?

Management Decision

Volumn 37, Issue 6, 1999, Pages 519-525

  Walle, Alf H ^a  

^a MERCYHURST COLLEGE   (United States)

Author keywords

Competitive advantage; Marketing strategy; Research methodology

Indexed keywords

EID: 84986170587     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251749910278041     Document Type: Review

References (12)

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3. Fuld, L. (1985), Competitive Intelligence: How to Get it/How to Use it.
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5. Kelley, W.T. (1968), “Marketing intelligence for top management”, Journal of Marketing, October.
6. Lane, C. (1998), Naked in Cyberspace: How to Find Personal Information Online, Cyberage Books, Medford, NJ.
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8. Pinkerton, R.L. (1969), “How to develop a marketing intelligence system”, Industrial Marketing, (5 part series appearing in the April-August issues).
9. Porter, M.E. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors, Free Press, New York, NY.
10. Porter, M.E. (1985), Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, New York, NY.
11. Tyson, W.K. (1990), Competitive Intelligence Manual and Guide: Gathering, Analyzing, and Using Business Intelligence, Prentice-Hall, Englewood Cliffs, NJ.
12. Vella, C.M. and McGonagle, J.J., (1987), Corporate Intelligence in the Computer Age, Quorum Books, New York, NY.