The war metaphor in retailing: Do soldiers see going to war as like going shopping?

Qualitative Market Research: An International Journal

Volumn 4, Issue 1, 2001, Pages 34-42

  Whysall, Paul ^a  

^a NOTTINGHAM TRENT UNIVERSITY   (United Kingdom)

Author keywords

Logistics; Marketing concepts; Metaphors; Retailing; War

Indexed keywords

EID: 34249319566     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750110364550     Document Type: Article

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