Identifying the range of customer listening tools: A logical pre-cursor to CRM?

Industrial Management and Data Systems

Volumn 107, Issue 4, 2007, Pages 567-586

  Maguire, S ^a   Koh, S C L ^a   Huang, C ^b  

^a UNIVERSITY OF SHEFFIELD   (United Kingdom)

^b PHILIPS LIGHTING   (Netherlands)

Author keywords

Customer relations; Customer requirements; Customer satisfaction; Customer service management; Listening

Indexed keywords

COMPETITIVE INTELLIGENCE; COMPUTER SOFTWARE; CUSTOMER SATISFACTION; INFORMATION RETRIEVAL; SENSORY PERCEPTION;

CUSTOMER RELATIONS; CUSTOMER RELATIONSHIP MANAGEMENT (CRM); CUSTOMER REQUIREMENTS; LISTENING TOOLS;

INDUSTRIAL MANAGEMENT;

EID: 34147193530     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635570710740706     Document Type: Article

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