Persistent preferences for product attributes: The effects of the initial choice context and uninformative experience

Journal of Consumer Research

Volumn 28, Issue 1, 2001, Pages 89-104

  Muthukrishnan, A V ^a   Kardes, Frank R ^b  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035540369     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/321949     Document Type: Article

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