High-tech corporate branding: Lessons for market research in the next decade

Qualitative Market Research: An International Journal

Volumn 7, Issue 2, 2004, Pages 91-99

  Schoenfelder, Julie ^a   Harris, Phil ^b  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

^b MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Brand management; Brands; Electronics industry; Market research

Indexed keywords

EID: 84993012859     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750410530002     Document Type: Review

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