From Corporate Culture to Corporate Identity

Corporate Reputation Review

Volumn 2, Issue 4, 1999, Pages 352-360

  Moingeon, B ^a  

^a HEC PARIS   (France)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 33745868935     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540091     Document Type: Article

References (0)