Blinded by science: The managerial consequences of inadequately validated cluster analysis solutions

International Journal of Market Research

Volumn 46, Issue 2, 2004, Pages

  Bottomley, Paul ^a,c   Nairn, Agnes ^b,d  

^a CARDIFF UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF BATH   (United Kingdom)

^c CARDIFF UNIVERSITY   (United Kingdom)

^d UNIVERSITY OF BATH   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2442423943     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530404600203     Document Type: Article

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