How many choices are good? Measurement of the effects of course choice on perceptions of a marketing option

Journal of Marketing Education

Volumn 28, Issue 1, 2006, Pages 69-80

  Ackerman, David S ^a   Gross, Barbara L ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Choice; Courses; Degree; Interest; Student

Indexed keywords

EID: 33644515940     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475305284642     Document Type: Article

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