Investigating the undergraduate student decision-making process of selecting a business specialization: A comparison of marketing and nonmarketing business students

Journal of Marketing Education

Volumn 18, Issue 3, 1996, Pages 57-67

  Newell, Stephen J ^a   Titus, Philip A ^a   West, James S ^a  

^a BOWLING GREEN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0009026352     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/027347539601800307     Document Type: Article

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