If it Walks Like a Duck…: Concerns about Quackery in Marketing Education

Journal of Marketing Education

Volumn 26, Issue 1, 2004, Pages 4-16

  Chonko, Lawrence B ^a  

^a BAYLOR UNIVERSITY   (United States)

Author keywords

educator ethics; professional conduct; quality education; teaching effectiveness

Indexed keywords

EID: 84990339256     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475303257763     Document Type: Article

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