Direct marketing and the use of individual-level consumer information: Determining how and when "privacy" matters

Journal of Interactive Marketing

Volumn 11, Issue 4, 1997, Pages 94-108

  Nowak, Glen J ^a   Phelps, Joseph ^b  

^a UNIVERSITY OF GEORGIA   (United States)

^b UNIVERSITY OF ALABAMA   (United States)

Author keywords

[No Author keywords available]

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EID: 2342496000     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1002/(SICI)1522-7138(199723)11:43.0.CO;2-F     Document Type: Article

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