Cybersenior research: A practical approach to data collection

Journal of Interactive Marketing

Volumn 15, Issue 4, 2001, Pages 46-55

  McMellon, Charles A ^a   Schiffman, Leon G ^b  

^a HOFSTRA UNIVERSITY   (United States)

^b ST JOHN'S UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040481710     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.1022     Document Type: Article

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