Materialistic cue effects in print advertising

Journal of Current Issues and Research in Advertising

Volumn 24, Issue 1, 2002, Pages 61-70

  Maher, Jill K ^a   Hu, Michael ^b  

^a KENT STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 27644540478     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2002.10505128     Document Type: Article

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