The effects of program-induced mood states on memory for commercial information

Journal of Current Issues and Research in Advertising

Volumn 23, Issue 1, 2001, Pages 1-15

  Lord, Kenneth R ^a   Burnkrant, Robert E ^b   Unnava, H Rao ^a  

^a OHIO STATE UNIVERSITY   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0007244896     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2001.10505110     Document Type: Article

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