An experimental investigation of scanner data preparation strategies for consumer choice models

International Journal of Research in Marketing

Volumn 22, Issue 3, 2005, Pages 319-331

  Andrews, Rick L ^a   Currim, Imran S ^b  

^a LOUISIANA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Consumer choice; Price; Promotion; Scanner data preparation

Indexed keywords

EID: 27244452893     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2004.12.002     Document Type: Article

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