MDS maps for product attributes and market response: An application to scanner panel data

Marketing Science

Volumn 18, Issue 4, 1999, Pages 584-604

  Andrews, Rick L ^a   Manrai, Ajay K ^a  

^a UNIVERSITY OF DELAWARE   (United States)

Author keywords

Brand choice; Choice models; Marketing mix; Scaling methods; Segmentation research

Indexed keywords

EID: 0033475088     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.18.4.584     Document Type: Article

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