A parsimonious model of stockkeeping-unit choice

Journal of Marketing Research

Volumn 40, Issue 3, 2003, Pages 351-365

  Ho, Tech Hua ^a   Chong, Juin Kuan ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0041863956     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.40.3.351.19232     Document Type: Review

References (36)

1. Alba, Joseph W., J. Wesley Hutchinson, and John G. Lynch Jr. (1991), "Memory and Decision Making" in Handbook of Consumer Behavior, T. Robertson and H. Kassarjian, eds. Englewood Cliffs, NJ: Prentice Hall, 1-49.
2. Allenby, Greg M. and Peter E. Rossi (1991), "Quality Perceptions and Asymmetric Switching Between Brands," Marketing Science, 10 (3), 185-204.
3. Bawa, Kapil (1990), "Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior," Marketing Science, 9 (3), 263-78.
4. Ben-Akiva, Moshe and Steven R. Lerman (1985), Discrete Choice Analysis. Cambridge: Massachusetts Institute of Technology Press.
5. Bucklin, Randolph E. and Sunil Gupta (1992), "Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach," Journal of Marketing Research, 29 (May), 201-215.
6. Camerer, Colin and Teck-Hua Ho (1999), "Experience-Weighted Attraction Learning in Normal-Form Games," Econometrica, 67 (4), 837-74.
7. _, _, and Juin-Kuan Chong (2002), "Sophisticated EWA Learning and Strategic Teaching in Repeated Games," Journal of Economic Theory, 104 (1), 137-88.
8. Chiang, J. (1991), "A Simultaneous Approach to the Whether, What, and How Much to Buy Questions," Marketing Science, 10 (4), 297-315.
9. Chintagunta, Pradeep K. (1993), "Investigating Purchase Incidence, Brand Choice, and Purchase Quantity Decisions of Households," Marketing Science, 12 (2), 184-208.
10. Chong, Juin-Kuan, Teck-Hua Ho, and Christopher Tang (2001), "A Modeling Framework for Category Assortment Planning," Manufacturing and Service Operations Management, 3 (3), 191-210.
11. Dickson, P. and A. Sawyer (1986), "Point-of-Purchase Behavior and Price Perceptions of Supermarket Shoppers," Working Paper No. 86-102, Marketing Science Institute, Cambridge, Massachusetts.
12. Erdem, Tülin (1998), "An Empirical Analysis of Umbrella Branding," Journal of Marketing Research, 35 (August), 339-51.
13. _ and Michael P. Keane (1996), "Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets," Marketing Science, 15 (1), 1-20.
14. Fader, Peter S. and Bruce G.S. Hardie (1996), "Modeling Consumer Choice Among SKUs," Journal of Marketing Research, 33 (November), 442-52.
15. _, James M. Lattin, and John D.C. Little (1992), "Estimating Nonlinear Parameters in the Multinomial Logit Model," Marketing Science, 11 (4), 372-85.
16. Feinberg, Fred M. (1997), "A Dynamic Inertial Brand Choice Model Incorporating Interbrand Similarity Structure," working paper, Faculty of Management, University of Toronto.
17. _, Barbara E. Kahn, and Leigh McAlister (1994), "Implications and Relative Fit of Several First-Order Markov Models of Consumer Variety-Seeking," European Journal of Operational Research, 76 (2), 309-320.
18. Geweke, John F., Michael P. Keane, and David E. Runkle (1997), "Statistical Inference in the Multinomial Multiperiod Probit Model," Journal of Econometrics, 80 (1), 125-65.
19. Givon, Moshe M. (1984), "Variety Seeking Through Brand Switching," Marketing Science, 3 (Winter), 1-22.
20. Guadagni, Peter M. and John D.C. Little (1983), "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, 2 (3), 203-238.
21. Ho, Teck-Hua and Christopher Tang (1998), Research Advances in Product Variety Management. Boston: Kluwer Academic Publishers.
22. Horowitz, J. (1983), "Statistical Comparison of Non-Nested Probabilistic Discrete Choice Models," Transportation Science, 17 (2), 319-50.
23. Kahn, Barbara E. (1998), "Variety: From the Consumer's Perspective," in Research Advances in Variety Management, Teck-Hua Ho and Christopher S. Tang, eds. Boston: Kluwer Academic Publishers, 19-37.
24. _, Manohar U. Kalwani, and Donald G. Morrison (1986), "Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data," Journal of Marketing Research, 23 (May), 89-100.
25. Kamakura, Wagner A. and Gary J. Russell (1989), "A Probabilistic Choice Model for Market Segmentation and Elasticity Structure," Journal of Marketing Research, 26 (November), 379-90.
26. Krishnamurthi, L. and S.P. Raj (1991), "An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity," Marketing Science, 10 (2), 172-83.
27. Lattin, James M. (1987), "A Model of Balanced Choice Behavior, " Marketing Science, 6 (Winter), 48-65.
28. _ and Leigh McAlister (1985), "Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships Among Competing Products," Journal of Marketing Research, 22 (August), 330-39.
29. Lichtenstein, Meryl and Thomas K. Srull (1987), "Processing Objectives as Determinants of the Relationship Between Recall and Judgment," Journal of Experimental Social Psychology, 23 (March), 93-118.
30. Lynch, John G., Jr., Howard Marmorstein, and Michael F.(1988), "Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Experiences," Journal of Consumer Research, 15 (September), 225-33.
31. Manski, C. and S. Lerman (1977), "The Estimation of Choice Probabilities from Choice-Based Samples," Econometrica, 45 (8), 1977-88.
32. Nedungadi, Prakash (1990), "Recall and Consumer Consideration Sets: Influencing Choice Without Altering Brand Evaluations," Journal of Consumer Research, 17 (3), 263-76.
33. Papatla, Purushottam and Lakshman Krishnamurthi (1992), "A Probit Model of Choice Dynamics," Marketing Science, 11 (2), 189-206.
34. Quelch, J. and D. Kenny (1994), "Extend Profits, Not the Product Lines," Harvard Business Review, 72 (September-October), 153-60.
35. Siddarth, S., Randolph E. Bucklin, and Donald G. Morrison (1995), "Making the Cut: Modeling and Analyzing Choice-Set Restriction in Scanner Panel Data," Journal of Marketing Research, 32 (August), 255-66.
36. Trivedi, Minakshi, Frank M. Bass, and Ram C. Rao (1994), "A Model of Stochastic Variety-Seeking," Marketing Science, 13 (3), 274-97.