Web vs campus store? Why students buy textbooks online

Journal of Consumer Marketing

Volumn 19, Issue 5, 2002, Pages 409-423

  Foucault, Brooke E ^a   Scheufele, Dietram A ^a  

^a Department of Obstetrics Gynecology   (United States)

Author keywords

Book publishing; Consumer behaviour; Customer satisfaction; Marketing

Indexed keywords

EID: 2442702135     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760210437632     Document Type: Review

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