메뉴 건너뛰기




Volumn 4, Issue 4, 2000, Pages 83-104

Quantitative characterization and prediction of on-line purchasing behavior: A latent variable approach

Author keywords

Latent variable analysis; Neural networks; On line shopping; Purchasing power

Indexed keywords


EID: 0039255589     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.1080/10864415.2000.11518380     Document Type: Article
Times cited : (60)

References (21)
  • 2
    • 0031191630 scopus 로고    scopus 로고
    • The use of the area under the ROC curve in the evaluation of machine learning algorithms
    • Bradley, P. The use of the area under the ROC curve in the evaluation of machine learning algorithms. Pattern Recognition, 30, 7 (1997), 1145-1159.
    • (1997) Pattern Recognition , vol.30 , Issue.7 , pp. 1145-1159
    • Bradley, P.1
  • 3
    • 0031539322 scopus 로고    scopus 로고
    • Is the internet changing the dominant logic of marketing?
    • Brannback, M. Is the Internet changing the dominant logic of marketing? European Management Journal, 15, 6 (1997), 698-707.
    • (1997) European Management Journal , vol.15 , Issue.6 , pp. 698-707
    • Brannback, M.1
  • 4
    • 0012129087 scopus 로고    scopus 로고
    • How much do you trust big brother?
    • November/December
    • Chaum, D. How much do you trust big brother? IEEE Internet Computing, 1, 6 (November/December 1997), 8-16.
    • (1997) IEEE Internet Computing , vol.1 , Issue.6 , pp. 8-16
    • Chaum, D.1
  • 5
    • 85037781186 scopus 로고    scopus 로고
    • A cranky e-commerce christmas
    • January 19
    • Glasner, J. A cranky e-commerce Christmas, Wired News (January 19, 1999) (www.wired.com/news).
    • (1999) Wired News
    • Glasner, J.1
  • 7
    • 0031491452 scopus 로고    scopus 로고
    • Anew marketing paradigm for electronic commerce
    • Hoffman, D.L., and Novak, T.P. Anew marketing paradigm for electronic commerce. Information Society, 13, 1 (1997), 43-54.
    • (1997) Information Society , vol.13 , Issue.1 , pp. 43-54
    • Hoffman, D.L.1    Novak, T.P.2
  • 8
    • 0033114507 scopus 로고    scopus 로고
    • Information privacy in the marketspace: Implications for the commercial uses of anonymity on the web
    • Hoffman, D.L.; Novak, T.P.; and Peralta, M.A. Information privacy in the marketspace: Implications for the commercial uses of anonymity on the Web. Information Society, 15, 2 (1999), 129-139.
    • (1999) Information Society , vol.15 , Issue.2 , pp. 129-139
    • Hoffman, D.L.1    Novak, T.P.2    Peralta, M.A.3
  • 9
    • 20544431696 scopus 로고    scopus 로고
    • Consumer reactions to electronic shopping on the world wide web
    • winter
    • Jarvenpaa, S.L., and Todd, P.A. Consumer reactions to electronic shopping on the World Wide Web. International Journal of Electronic Commerce, 1, 2 (winter 1996-97), 59-88.
    • (1996) International Journal of Electronic Commerce , vol.1 , Issue.2 , pp. 59-88
    • Jarvenpaa, S.L.1    Todd, P.A.2
  • 12
    • 0002704818 scopus 로고
    • Apractical bayesian framework for back-propagation networks
    • Mackay, D.J.C. Apractical Bayesian framework for back-propagation networks. Neural Computation, 4, 3 (1992), 448-472.
    • (1992) Neural Computation , vol.4 , Issue.3 , pp. 448-472
    • Mackay, D.J.C.1
  • 13
    • 0000234257 scopus 로고
    • The evidence framework applied to classification networks
    • Mackay, D.J.C. The evidence framework applied to classification networks. Neural Computation, 4, 5 (1992), 720-736.
    • (1992) Neural Computation , vol.4 , Issue.5 , pp. 720-736
    • Mackay, D.J.C.1
  • 14
    • 0001441372 scopus 로고
    • Probable networks and plausible predictions: A review of practical Bayesian methods for supervised neural networks
    • Mackay, D.J.C. Probable networks and plausible predictions: A review of practical Bayesian methods for supervised neural networks. Network: Computation in Neural Systems, 6 (1995), 469-505.
    • (1995) Network: Computation in Neural Systems , vol.6 , pp. 469-505
    • Mackay, D.J.C.1
  • 15
    • 0027205884 scopus 로고
    • A scaled conjugate gradient algorithm for fast supervised learning
    • Møller, M. A scaled conjugate gradient algorithm for fast supervised learning. Neural Networks, 6, 4 (1993), 525-533.
    • (1993) Neural Networks , vol.6 , Issue.4 , pp. 525-533
    • Møller, M.1
  • 17
    • 0037927945 scopus 로고    scopus 로고
    • Measuring the flow experience among web users
    • draft 1.0 July 31
    • Novak, T.P., and Hoffman, D.L. Measuring the flow experience among Web users. Presented at Interval Research Corporation, draft 1.0 (July 31, 1997), (www2000.ogsm.vanderbilt.edu/papers/pdf/flow.pdf).
    • (1997) Interval Research Corporation
    • Novak, T.P.1    Hoffman, D.L.2
  • 19
  • 20
    • 84965761590 scopus 로고
    • Flow in computer-mediated communication
    • Trevino, L.K., and Webster, J. Flow in computer-mediated communication. Communication Research, 19, 5 (1992), 539-573.
    • (1992) Communication Research , vol.19 , Issue.5 , pp. 539-573
    • Trevino, L.K.1    Webster, J.2
  • 21
    • 0011432672 scopus 로고    scopus 로고
    • Structure and macro-level impacts of electronic commerce: From technological infrastructure to electronic marketplaces
    • K.E. Kendall (ed.), Thousand Oaks, CA: Sage Publications
    • Zwass, V. Structure and macro-level impacts of electronic commerce: From technological infrastructure to electronic marketplaces. In K.E. Kendall (ed.), Emerging Information Technologies. Thousand Oaks, CA: Sage Publications, 1999, pp. 289-315.
    • (1999) Emerging Information Technologies , pp. 289-315
    • Zwass, V.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.