Export Strategy and Performance: A Comparison of Exporters in a Developed Market and an Emerging Market

Journal of Global Marketing

Volumn 15, Issue 2, 2001, Pages 5-29

  Raymond, Mary Anne ^a   Kim, Jonghoon ^b   Shao, Alan T ^c  

^a Bowling Green State University   (United States)

^b SolarLight Ltd   (South Korea)

^c UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

Author keywords

Emerging markets; Export behavior; Export motives; Export performance; Export strategy; International trade; Small and medium sized exporters

Indexed keywords

EID: 0347768357     PISSN: 08911762     EISSN: None     Source Type: Journal    
DOI: 10.1300/J042v15n02_02     Document Type: Article

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