Socio-semiotic analysis of print advertisements for luxury products

Semiotica

Volumn 120, Issue 1-2, 1998, Pages 181-206

  Mortelmans, Dimitri ^a  

^a UNIVERSITY OF ANTWERP   (Belgium)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34247414563     PISSN: 00371998     EISSN: 16133692     Source Type: Journal    
DOI: 10.1515/semi.1998.120.1-2.181     Document Type: Article

References (22)

1. Allérès, D. (1990). Luxe: ... stratégies-marketing. Paris: Economica.
2. Barthes, R. (1964). Rhétorique de l'image. Communications 4, 40-51.
3. -(1968). Elements of Semiology, trans. from the French by Annette Lavers and Colin Smith. New York: Hill and Wang.
4. -(1977). The photografic message. In Image, Music, Text, R. Barthes (ed.). 15-31. Glasgow: Fontana/Collins.
5. Berger, P. L. and Luckmann, T. (1966). The Social Construction of Reality: A Treatise in the Sociology of Knowledge. Garden City, NY: Doubleday.
6. Berry, C. J. (1994). The Idea of Luxury: A Conceptual and Historical Investigation. Cambridge: Cambridge University Press.
7. Dyer, G. (1986). Advertising as Communication. London: Methuen.
8. Eco, U. (1970). Sémiologie des messages visuels. Communications 15, 11-51.
9. -(1976). A Theory of Semiotics. Bloomington: Indiana University Press.
10. -(1986). Function and sign: Semiotics of architecture. In The City and the Sign: An Introduction to Urban Semiotics, M. Gottdiener and A. P. Lagopoulos (eds.), 55-86. New York: Columbia University Press.
11. Gottdiener, M. (1995). Postmodern Semiotics: Material Culture and the Forms of Postmodern Life. Oxford: Blackwell.
12. Gottdiener, M. and Lagopoulos, P. (1986). The City and the Sign: An Introduction to Urban Semiotics. New York: Columbia University Press.
13. Hall, S. (1980). Encoding/decoding. In Culture, Media, Language: Working Papers in Cultural Studies, 1972-79, S. Hall (ed.). 128-138. London: Hutchinson.
14. Leibenstein, H. (1950). Bandwagon, snob, and Veblen effects in the theory of consumers' demand. The Quarterly Journal of Economics 64, 183-207.
15. Leiss, W.; Kline, S.; and Jhally, S. (1986). Social Communication in Advertising: Persons, Products, and Images of Well-being. London: Methuen.
16. McKinsey (1990). L'industrie du luxe. Un atout pour la France. Paris: McKinsey.
17. Mick, D. G. and Politi, L. G. (1989). Consumers' interpretation of advertising imagery: A visit to the hell of connotation. In Interpretive Consumer Research, E. C. Hirschman (ed.). 85-96. Provo, UT: Association for Consumer Research.
18. Muhlman, H. (1975). Luxus und Komfort. Wortgeschichte und Wortvergleich. Bonn: Rheinische Friedrich-Wilhelms-Universität.
19. Saussure, F. de (1988). Nature of the linguistic sign. In Modern Criticism and Theory: A Reader, D. Lodge (ed.). 10-14. London: Longman.
20. Scott, L. M. (1994). Images in advertising: The need for a theory of visual rhetoric. Journal of Consumer Research 21, 252-273.
21. Sidgwick, H. (1894). Luxury. International Journal of Ethics 5, 1-16.
22. Williamson, J. (1978). Decoding Advertisements: Ideology and Meaning in Advertising. London: Marion Boyars.