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Volumn , Issue , 2016, Pages 175-189

Representation and legitimacy: A semiotic approach to the logo

(1)  Heilbrunn, Benoît a  

a NONE

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EID: 85145150980     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1515/9783110803617-013     Document Type: Chapter
Times cited : (20)

References (21)
  • 1
    • 0003202294 scopus 로고
    • Rhetoric of the image
    • R Barthes, New York: Hill and Wang
    • Barthes, Roland 1964 [1977] “Rhetoric of the image”, in R Barthes, Image - music - text, 32-51. New York: Hill and Wang.
    • (1964) Image - music - text , pp. 32-51
    • Barthes, R.1
  • 5
    • 83255171728 scopus 로고
    • La voie des logos. Le face à face des logos IBM et Apple
    • Floch, J.-M, Paris: Presses Universitaires de France
    • Floch, Jean-Marie 1995 “La voie des logos. Le face à face des logos IBM et Apple”, in: Floch, J.-M, Identités visuelles, 43-78. Paris: Presses Universitaires de France.
    • (1995) Identités visuelles , pp. 43-78
    • Floch, J.-M.1
  • 8
    • 0004261997 scopus 로고
    • Indianapolis: Bobbs-Merrill
    • Goodman, Nelson 1968 Language of art. Indianapolis: Bobbs-Merrill.
    • (1968) Language of art
    • Goodman, N.1
  • 9
    • 84984102335 scopus 로고
    • Understanding a corporate symbol
    • Green, David and Valéry Loveluck 1994 “Understanding a corporate symbol”, Applied Cognitive Psychology 8 (1): 37-47.
    • (1994) Applied Cognitive Psychology , vol.8 , Issue.1 , pp. 37-47
    • Green, D.1    Loveluck, V.2
  • 11
    • 0003108776 scopus 로고
    • Linguistics and poetics
    • Sebeok, Thomas A. (ed.), Cambridge, Mass.: MTT Press
    • Jakobson, Roman 1960 “Linguistics and poetics”, in: Sebeok, Thomas A. (ed.), Style in language, 350-77. Cambridge, Mass.: MTT Press.
    • (1960) Style in language , pp. 350-377
    • Jakobson, R.1
  • 15
    • 3242757087 scopus 로고
    • Artefacts and the meaning of things
    • Ingold, Tim (ed.), London: Routledge
    • Miller, Daniel 1994 “Artefacts and the meaning of things”, in: Ingold, Tim (ed.), Companion encyclopedia of anthropology, 396-419. London: Routledge.
    • (1994) Companion encyclopedia of anthropology , pp. 396-419
    • Miller, D.1
  • 16
    • 84936386086 scopus 로고
    • Bloomington: Indiana Univ. Press
    • Nöth, Winfried 1990 Handbook of semiotics. Bloomington: Indiana Univ. Press
    • (1990) Handbook of semiotics
    • Nöth, W.1
  • 18
    • 84937303640 scopus 로고
    • Measuring the value of corporate and brand logos
    • Schechter, Alvin H. 1993 “Measuring the value of corporate and brand logos”, Design Management Journal 4 (1): 33-9.
    • (1993) Design Management Journal , vol.4 , Issue.1 , pp. 33-39
    • Schechter, A.H.1
  • 19
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    • National icons: The semiotics of the French stamp
    • Scott, David 1992 “National icons: The semiotics of the French stamp”, French Cultural Studies 3: 215-234.
    • (1992) French Cultural Studies , vol.3 , pp. 215-234
    • Scott, D.1
  • 20
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    • Air France’s Hippocampe and BOAC’s Speedbird; The semiotic status of the logos
    • Scott, David 1993 “Air France’s Hippocampe and BOAC’s Speedbird; The semiotic status of the logos”, French Cultural Studies 4: 107-27.
    • (1993) French Cultural Studies , vol.4 , pp. 107-127
    • Scott, D.1


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