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Volumn 11, Issue 3, 1994, Pages 23-53

Advertising in the Age of Hypersignification

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EID: 84965575528     PISSN: 02632764     EISSN: 14603616     Source Type: Journal    
DOI: 10.1177/026327694011003002     Document Type: Article
Times cited : (54)

References (29)
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    • New York: Macmillan.
    • Canton, Jay (1987) Krazy Kat. New York: Macmillan.
    • (1987) Krazy Kat
    • Canton, J.1
  • 12
    • 84926272434 scopus 로고
    • ‘Appearance and Essence: The Commodity Form Revealed in Perfume Advertisements
    • Goldman, Robert and John Wilson (1983) ‘Appearance and Essence: The Commodity Form Revealed in Perfume Advertisements', Current Perspectives in Social Theory 4: 119-141.
    • (1983) Current Perspectives in Social Theory , vol.4 , pp. 119-141
    • Goldman, R.1    John, W.2
  • 16
    • 0040640917 scopus 로고
    • Austin: University of Texas Press.
    • Heider, Karl (1976) Ethnographic Film. Austin: University of Texas Press.
    • (1976) Ethnographic Film
    • Heider, K.1
  • 20
    • 84965743177 scopus 로고
    • ‘Rivals' Ads Hammer Nike
    • February
    • Magiera, Marcy and Pat Sloan (1991) ‘Rivals' Ads Hammer Nike', Advertising Age 25 February: 3, 54.
    • (1991) Advertising Age , Issue.25 , pp. 3
    • Magiera, M.1    Pat, S.2
  • 22
    • 84965702305 scopus 로고
    • ‘The IBM Tramp
    • Papson, Stephen (1990) ‘The IBM Tramp', Jump Cut 35: 66-72.
    • (1990) Jump Cut , vol.35 , pp. 66-72
    • Papson, S.1
  • 24
    • 79955270571 scopus 로고
    • ‘A Brechtian Cinema? Towards a Politics of Self-Reflexive Film
    • Los Angeles: University of California Press.
    • Polan, Dana (1985) ‘A Brechtian Cinema? Towards a Politics of Self-Reflexive Film', in Bill Nichols (ed.), Movies and Methods, Vol. 2. Los Angeles: University of California Press.
    • (1985) Movies and Methods , vol.2
    • Polan, D.1    Bill, N.2
  • 27
    • 84965784154 scopus 로고
    • ‘Johnson's New Big Baby Look
    • June
    • Seeman, Debbie (1988) ‘Johnson's New Big Baby Look', Ad Week 13 June: 28.
    • (1988) Ad Week , Issue.13 , pp. 28
    • Seeman, D.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.