The icons of consumer research: Using signs to represent consumers’ reality

Representing Consumers: Voices, Views and Visions

Volumn , Issue , 2003, Pages 27-43

  Grayson, Kent ^a  

^a LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002028563     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203380260-8     Document Type: Chapter

References (48)

1. Baron, N.S. (1984), “Iconicity in Language and Art,�? Semiotica, 52:187-211.
2. Belk, R.W., Sherry, J.E, Jr., and Wallendorf, M. (1988), “A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet,�? Journal of Consumer Research, 14 (March), 449-70.
3. Bernhart, W. (1986) “The Iconic Quality of Poetic Rhythm,�? Word & Image, 2 (July-September): 209-27.
4. Bierman, A.K. (1962), “That There Are No Iconic Signs,�? Philosophy and Phenomenological Research, 23:243-9.
5. Bollobás, E. (1986), “Poetry of Visual Enactment: The Concrete Poem,�? Word & Image, 2 (July-September): 279-85.
6. Burke, K. (1945) A Grammar of Motives, Los Angeles, CA: University of California Press.
7. Cook, T.D. and Campbell, D.T. (1979), Quasi-Experimentation: Design & Analysis Issues for Field Settings, Boston, MA: Houghton-Mifflin.
8. Grosman, R. (1980), “Do Readers Make Meaning?�? in S.R.Suleiman and I.Grosman (eds), The Reader in the Text, Princeton, NJ: Princeton University Press.
9. Deely, J. (1986), “Idolum: Archeology and the Ontology of the Iconic Sign,�? in P Bouissac, M.Herzfeld, and R.Posner (eds) Iconicity: Essays on the Nature of Culture, Germany: Stauffenburg Verlag, 29-49.
10. Derrida, J. (1976), Of Grammatology, trans. G.G. Spivak, Baltimore, MD: Johns Hopkins University Press.
11. Eco, U. (1979), A Theory of Semiotics, Bloomington, IN: University of Indiana Press.
12. Fader, PS. and Hardie, B.G.S. (1996), “Modeling Consumer Choice among SKUs,�? Journal of Marketing Research, 33 (November):442-52.
13. Gadamer, H.-G. (1996), Truth and Method, 2nd edn, London: Sheed & Ward.
14. Genette, G. (1995), Mimologics, trans. T.E. Morgan, Lincoln, NE: University of Nebrasca Press.
15. Gombrich, E.H. (1959), Art & Illusion, Hong Kong: Phaidon.
16. Goodman, N. (1976) Languages of Art, Indianapolis, IN: Hackett.
17. Hasenmuller, A.C. (1981), “The Function of Art as ‘Iconic Text’ An Alternative Strategy for a Semiotic of Art,�? Semiotica, 36:135-52.
18. Hill, R.P (1991), “Homeless Women, Special Possessions, and the Meaning of ‘Home’: An Ethnographic Case Study,�? Journal of Consumer Research, 18 (December), 298-310.
19. Hoopes, J. (ed.) (1991), Peine on Signs, Chapel Hill, NC: University of North Carolina Press.
20. Hudson, L.A. and Ozanne, J.L. (1988), “Alternative Ways of Seeking Knowledge in Consumer Research,�? Journal of Consumer Research, 14 (March): 508-21.
21. John, D.R. and Sujan, M. (1990), “Age Differences in Product Categorization,�? Journal of Consumer Research, 16 (March): 452-60.
22. Kleine, R.E., III, and Kernan, J.B. (1991), “Contextual Influences on the Meanings Ascribed to Ordinary Consumption Objects,�? Journal of Consumer Research, 18 (December): 311-24.
23. Loken, B. and Ward, J. (1990), “Alternative Approaches to Understanding the Determinants of Typicality,�? Journal of Consumer Research, 17 (September): 111-26.
24. Merrell, F. (1997), Peirce, Signs, and Meaning, Toronto, Canada: University of Toronto Press.
25. Messaris, P (1997), Visual Persuasion: The Role of Images in Advertising, Thousand Oaks, CA: Sage.
26. Mitchell, WJ.T. (1986), Iconology: Image, Text, Ideology, Chicago: University of Chicago Press.
27. Morgan, T.E. (1995), “Invitation to a Voyage in Cratylusland,�? intr. to Mimologics, G. Genette, Lincoln, NE: University of Nebraska Press, xxi-lxvi.
28. Nanny, M. (1986), “Iconicity in Literature,�? Word & Image, 2 (July-September): 199-208.
29. Nöth W. (1995) Handbook of Semiotics, Bloomington, IN: University of Indiana Press.
30. Ogden, C.K. and Richards, LA. (1923 [1985]), The Meaning of Meaning, London: Ark.
31. Peirce, C.S. (1940), Philosophical Writings of Peirce, J. Buchler (ed.) New York, NY: Dover Publications.
32. Peirce, C.S. (1982), The Collected Papers of Charles Sanders Peirce, Volume One (1857-1866), M.H. Fisch (ed.), Bloomington, IN: Indiana University Press.
33. Peirce, C.S. (1991), Peirce on Signs, J. Hoopes (ed.), Chapel Hill, NC: University of North Carolina Press.
34. Pelc, J. (1986), “Iconic Signs or Iconic Uses of Signs?�? in P. Bouissac, M. Herzfeld, and R. Posner (eds), Iconicity: Essays on the Mature of Culture, Germany: Stauffenburg Verlag, 7-15.
35. Plato (1989), “Republic,�? trans. P. Shorey in E. Hamilton and H. Cairns (eds) The Collected Dialogues of Plato, Princeton, NJ: Princeton University Press, 575-844.
36. Potter, J. (1996), Representing Reality, Thousand Oaks, CA: Sage.
37. Ransdell, J. (1986), “On Peirce’s Conception of the Iconic Sign,�? in P. Bouissac, M. Herzfeld, and R. Posner (eds), Iconicity: Essays on the Nature of Culture, Germany: Stauffenburg Verlag, 51-74.
38. Rosch, E., Mervis, C.B., Gray, W.D., Johnson, D.M., and Boyes-Braem, P (1976), “Basic Objects in Natural Categories,�? Cognitive Psychology, 8:382-439.
39. Saussure, F.D. (1959), Course in General Linguistics, C. Bally and A. Sechehaye (eds), trans. W. Baskin, New York, NY: McGraw-Hill.
40. Scott, L. (1994a), “Images in Advertising: The Need for a Theory of Visual Rhetoric,�? Journal of Consumer Research, 21 (September): 252-73.
41. Scott, L. (1994b), “The Bridge from Text to Mind: Adapting Reader-Response Theory to Consumer Research,�? Journal of Consumer Research, (December): 461-80.
42. Sheriff, J.K. (1989), The Fate of Meaning, Princeton, NJ: Princeton University Press.
43. Shulman, D. (1994), “Dirty Data and Investigative Methods: Some Lessons from Private Detective Work�? Journal of Contemporary Ethnography, 23 (July): 214-53.
44. Silverman, K. (1983), The Subject of Semiotics, Oxford: Oxford University Press.
45. Singer, M. (1984), Man’s Glassy Essence, Ann Arbor, MI: UMI Books on Demand.
46. Stern, B. (1994), “Authenticity and Textual Persona: Postmodern Paradoxes in Advertising Narrative,�? International Journal of Research in Marketing, 11 (September): 387-400.
47. Stierle, K. (1980), “The Reading of Fictional Texts,�? in S.R. Suleiman and I. Crosman (eds), trans. I. Crosman and T. Zachrau The Reader in theText, Princeton, NJ: Princeton University Press, 83-105.
48. Tallis, R. (1995), Not Saussure, 2nd edn, New York, NY: St. Martin’s Press.