The contribution of semiotic and rhetorical perspectives to the explanation of visual persuasion in advertising

Persuasive Imagery: A Consumer Response Perspective

Volumn , Issue , 2003, Pages 191-221

  McQuarrie, Edward F ^a   Mick, David Glen ^b  

^a SANTA CLARA UNIVERSITY   (United States)

^b UNIVERSITY OF VIRGINIA   (United States)

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EID: 84909110932     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410607256     Document Type: Chapter

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