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Volumn 12, Issue 2, 2002, Pages 169-181

Looking good on whose terms? Ambiguity in two kellogg's special K® print advertisements

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EID: 85047688657     PISSN: 10350330     EISSN: 14701219     Source Type: Journal    
DOI: 10.1080/103503302760212087     Document Type: Article
Times cited : (10)

References (15)
  • 4
    • 0039621834 scopus 로고    scopus 로고
    • The Benetton-Toscani effect: Testing the limits of conventional advertising
    • in M Nava, A Blake, I MacRury & B Richards (eds), London Routledge
    • Falk P 1997 'The Benetton-Toscani effect: testing the limits of conventional advertising' in M Nava, A Blake, I MacRury & B Richards (eds) Buy This Book: Studies in Advertising and Consumption London Routledge.
    • (1997) Buy This Book: Studies In Advertising and Consumption
    • Falk, P.1
  • 6
    • 84857949936 scopus 로고    scopus 로고
    • The New Body Politic
    • April Toronto
    • Hart F April 1997 'The New Body Politic' Fashion Toronto 96-100, 175.
    • (1997) Fashion , vol.96-100 , pp. 175
    • Hart, F.1
  • 7
    • 84857942281 scopus 로고    scopus 로고
    • Kellogg's model firefighter
    • 19 April B15
    • Heinzl J 1999 'Kellogg's model firefighter' Globe and Mail 19 April B15.
    • (1999) Globe and Mail
    • Heinzl, J.1
  • 11
  • 13
    • 84857926969 scopus 로고    scopus 로고
    • Shell Canada Advertisement February, Toronto 6-7
    • Shell Canada Advertisement February 2002 Report on Business Magazine Toronto 6-7.
    • (2002) Report On Business Magazine
  • 15
    • 84857929237 scopus 로고    scopus 로고
    • "Ideal-beauty" message now also aimed at men
    • 25 January J9
    • Zerbisias A 1997 "'Ideal-beauty" message now also aimed at men' Toronto Star 25 January J9.
    • (1997) Toronto Star
    • Zerbisias, A.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.