Pictorial metaphor in commercial advertising

Semiotics of the Media: State of the Art, Projects, and Perspectives

Volumn , Issue , 2016, Pages 159-174

  Rozik, Eli ^a  

^a NONE

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EID: 79954774679     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1515/9783110803617-012     Document Type: Chapter

References (12)

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2. Black, Max 1962 “Metaphor”, in: Margolis, Joseph (ed.), Philosophy looks at the arts, 451-67. New York: Scribner
3. Black, Max 1979 [1988] “More about metaphor”, in: Ortony, Andrew (ed.), Metaphor and thought, 19-45. Cambridge: Univ. Press.
4. Henle, Paul 1958 “Metaphor”, in: Henle, P. (ed.), Language, thought, and culture, 173-95. Ann Arbor: Univ. of Michigan Press.
5. Lyons, John 1968 [1969] Introduction to theoretical linguistics. Cambridge: Univ. Press.
6. Ortony, Andrew (ed.) 1979 [1988] Metaphor and thought, Cambridge: Univ. Press.
7. Rozik, Eli 1994 “Poetic metaphor”, Semiotica 102 (1/2): 49-70.
8. Rozik, Eli 1992 The language of the theatre. Glasgow: Theater Studies Publications.
9. Sadock, Jerrold M. 1979 [1988] “Figurative speech and linguistics”, in: Ortony, Andrew (ed.), Metaphor and thought, 46-63. Cambridge: Univ. Press.
10. Searle, John R. 1969 [1985] Speech acts. Cambridge: Univ. Press.
11. Searle, John R. 1979 [1988] “Metaphor”, in: Ortony, Andrew (ed.), Metaphor and thought, 92-123. Cambridge: Univ. Press.
12. Sebeok, Thomas A. 1975 “Six species of signs”, Semiotica 13: 233-260.