Country-of-origin effects on purchasing agents' product perceptions: An international perspective

Journal of Business and Industrial Marketing

Volumn 15, Issue 7, 2000, Pages 479-490

  Quester, Pascale G ^a   Dzever, Sam ^b   Chetty, Sylvie ^c  

^a UNIVERSITY OF ADELAIDE   (Australia)

^b IAE de Poitiers   (France)

^c MASSEY UNIVERSITY   (New Zealand)

Author keywords

Agents; Country of origin; Industrial marketing; Industrial purchasing; Product quality

Indexed keywords

EID: 0442281644     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620010351706     Document Type: Article

References (14)

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