Factors influencing Taiwanese consumer preference for foreign-made white goods: Usa versus Japan

Asia Pacific Journal of Marketing and Logistics

Volumn 10, Issue 3, 1998, Pages 5-29

  Lundstrom, William J ^a   Lee, Oscar W ^a   Steven White, D ^b  

^a CLEVELAND STATE UNIVERSITY   (United States)

^b BRIDGEWATER STATE UNIVERSITY   (United States)

Author keywords

Consumer choice; Country of origin; Taiwan

Indexed keywords

EID: 84993077255     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555859810764508     Document Type: Article

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