Attribute Range Effects in Binary Response Tasks

Marketing Letters

Volumn 11, Issue 3, 2000, Pages 249-260

  Ohler, Tobias ^a   Le, Aihong ^b   Louviere, Jordan ^c   Swait, Joffre ^d  

^a MCKINSEY AND COMPANY   (United States)

^b UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

^c UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

^d UNIVERSITY OF FLORIDA   (United States)

Author keywords

Choice experiments; Choice modelling; Conjoint analysis

Indexed keywords

EID: 0007184896     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1008139226934     Document Type: Article

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