Differences between Hispanic and Anglo consumer expectations

Management Decision

Volumn 35, Issue 2, 1997, Pages 125-132

  Herbig, Paul ^a   Yelkur, Rama ^a  

^a TEXAS A AND M INTERNATIONAL UNIVERSITY   (United States)

Author keywords

Advertising; Demographics; Marketing; USA

Indexed keywords

EID: 84986067738     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251749710160287     Document Type: Review

References (24)

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