Consumer response to Web sites and their influence on advertising effectiveness

Internet Research

Volumn 12, Issue 4, 2002, Pages 318-328

  Goldsmith, Ronald E ^a   Lafferty, Barbara A ^b  

^a FLORIDA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTH FLORIDA   (United States)

Author keywords

Advertising; Internet; Marketing

Indexed keywords

EID: 0036386019     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662240210438407     Document Type: Article

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