Corporate Reputation: An Introduction to a Complex Construct

Management for Professionals

Volumn Part F381, Issue , 2011, Pages 3-16

  Helm, Sabrina ^a  

^a UNIVERSITY OF WITTEN HERDECKE   (Germany)

Author keywords

Corporate Image; Corporate Reputation; Good Reputation; Sand Dune; Stakeholder Relationship

Indexed keywords

EID: 85163698424     PISSN: 21928096     EISSN: 2192810X     Source Type: Book Series    
DOI: 10.1007/978-3-642-19266-1_1     Document Type: Chapter

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