Don't confuse reputation with brand

MIT Sloan Management Review

Volumn 49, Issue 2, 2008, Pages 19-21

  Ettenson, Richard ^a   Knowles, Jonathan ^b  

^a THUNDERBIRD SCHOOL OF GLOBAL MANAGEMENT   (United States)

^b CEO of Type 2 Consulting   (United States)

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EID: 67650823228     PISSN: 15329194     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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