US restaurant companies' green marketing via company websites: Impact on financial performance

Tourism Economics

Volumn 17, Issue 5, 2011, Pages 1055-1069

  Ham, Sunny ^a   Lee, Seoki ^b  

^a Gachon University   (South Korea)

^b TEMPLE UNIVERSITY   (United States)

Author keywords

Company websites; Financial performance; Green marketing; US restaurant trade

Indexed keywords

FINANCIAL SERVICES; MARKETING; SERVICE SECTOR; STAKEHOLDER; WORLD WIDE WEB;

UNITED STATES;

EID: 80054106298     PISSN: 13548166     EISSN: None     Source Type: Journal    
DOI: 10.5367/te.2011.0066     Document Type: Article

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