Product Attributes' Effects on Perceived Values and Repurchase Intention in Korea, USA, and France;产品属性对于预期价值和在购买意图的影响研究: 以韩, 美, 法消费者为例

Journal of Global Scholars of Marketing Science: Bridging Asia and the World

Volumn 21, Issue 3, 2011, Pages 155-166

  Ko, Eunju ^a   Lee, Mi Ah ^b   Lee, Min Young ^c   Phan, Michel ^d   Kim, Kyung Hoon ^e   Hwang, Yoo Kyung ^a   Burns, Leslie Davis ^f  

^a Yonsei University   (South Korea)

^b Seoul National University   (South Korea)

^c UNIVERSITY OF KENTUCKY   (United States)

^d ESSEC BUSINESS SCHOOL   (France)

^e Changwon National University   (South Korea)

^f OREGON STATE UNIVERSITY   (United States)

Author keywords

Aesthetic cues; Brand image; Cross cultural; Functional cues; Perceived economic value; Perceived psychological value; Price; Repurchase intention

Indexed keywords

EID: 84904133735     PISSN: 21639159     EISSN: 21639167     Source Type: Journal    
DOI: 10.1080/21639159.2011.9711022     Document Type: Article

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