Consumer psychology and attitude change

Resistance and Persuasion

Volumn , Issue , 2003, Pages 283-297

  Haugtvedt, Curtis P ^a   Shakarchi, Richard J ^b   Samuelsen, Bendik M ^c   Liu, Kaiya ^b  

^a OHIO STATE UNIVERSITY   (United States)

^b OHIO STATE UNIVERSITY   (United States)

^c BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77953964302     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410609816     Document Type: Chapter

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