Are all smiles perceived equal? The role of service provider's gender

Service Science

Volumn 12, Issue 1, 2020, Pages 1-7

  Choi, Sungwoo ^a   Choi, Choongbeom ^b   Mattila, Anna S ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b Sejong University   (South Korea)

Author keywords

Gender; Perceived authenticity; Service encounter satisfaction; Smile

Indexed keywords

EID: 85086943642     PISSN: 21643962     EISSN: 21643970     Source Type: Journal    
DOI: 10.1287/SERV.2019.0252     Document Type: Article

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