When good cheer goes unrequited: How emotional receptivity affects evaluation of expressed emotion

Journal of Marketing Research

Volumn 47, Issue 6, 2010, Pages 1151-1161

  Lee, Yih Hwai ^a   Lim, Elison A I Ching ^b  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Consumer marketer interactions; Emotion management; Emotional expressiveness; Emotional receptivity; Nonverbal behavior

Indexed keywords

EID: 78650408240     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.6.1151     Document Type: Article

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