What makes customers shop online?

Electronic customer relationship management

Volumn , Issue , 2015, Pages 149-176

  Li, Na ^a   Zhang, Ping ^b  

^a SYRACUSE UNIVERSITY   (United States)

^b SYRACUSE UNIVERSITY   (United States)

Author keywords

Affective reaction; Consumer attitude; Consumer behavior; Consumer belief; Consumer intention; ECRM; Electronic commerce customer relationship management; Empirical study; Internet shopping; Online shopping; Satisfaction

Indexed keywords

EID: 85076522675     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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