Biomarketing: An emerging paradigm linking neuroscience, endocrinology, and genetics to buyer-seller behavior

The Routledge Companion to the Future of Marketing

Volumn , Issue , 2014, Pages 107-133

  Bagozzi, Richard P ^a,b   Verbeke, Willem J M I ^c  

^a UNIVERSITY OF MICHIGAN   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

^c Leading institute of sales education   (Netherlands)

Author keywords

Buyer seller interactions; Empathy; Genetics; Hormones; Social neuroscience; Theory of mind

Indexed keywords

EID: 85074586489     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203103036-18     Document Type: Chapter

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