Process and outcome interdependency in frontline service encounters

Journal of Marketing

Volumn 75, Issue 3, 2011, Pages 83-98

  Ma, Zhenfeng ^a   Dubé, Laurette ^b  

^a UNIVERSITY OF ONTARIO INSTITUTE OF TECHNOLOGY   (Canada)

^b MCGILL UNIVERSITY   (Canada)

Author keywords

Dyadic interdependency; Frontline service encounters; Interpersonal complementarity

Indexed keywords

EID: 79954505598     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.75.3.83     Document Type: Article

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