-
2
-
-
0002695532
-
Marketing the competitive destination of the future
-
Buhalis, D. 2000. Marketing the competitive destination of the future. Tourism Management, 21, 97-116
-
(2000)
Tourism Management
, vol.21
, pp. 97-116
-
-
Buhalis, D.1
-
3
-
-
34250312826
-
Customer empowerment in tourism through consumer-centric marketing (CCM)
-
Buhalis, D., Nininen, O. and March, R. 2007. Customer empowerment in tourism through consumer-centric marketing (CCM). Qualitative Market Research: An International Journal, 10, 265-281
-
(2007)
Qualitative Market Research: An International Journal
, vol.10
, pp. 265-281
-
-
Buhalis, D.1
Nininen, O.2
March, R.3
-
4
-
-
56449128524
-
Place branding: Overview of an emerging literature
-
Dinnie, K. 2004. Place branding: Overview of an emerging literature. Journal of Place Branding, 1(1), 106-110
-
(2004)
Journal of Place Branding
, vol.1
, Issue.1
, pp. 106-110
-
-
Dinnie, K.1
-
5
-
-
2442499365
-
-
SAGE Library in Business and Management. London: Sage Publications
-
Egan, J. and Harker, M. 2005. Relationship Marketing: Three-Volume Set. SAGE Library in Business and Management. London: Sage Publications
-
(2005)
Relationship Marketing Set
, vol.3
-
-
Egan, J.1
Harker, M.2
-
6
-
-
79959264407
-
Branding the nation: What is being branded?
-
Fan, Y. 2006. Branding the nation: What is being branded? Journal of Vacation Marketing, 12(5), 5-14
-
(2006)
Journal of Vacation Marketing
, vol.12
, Issue.5
, pp. 5-14
-
-
Fan, Y.1
-
8
-
-
78649238782
-
Customer relationship management: A strategic perspective
-
Frow, P. and Payne, A. 2007. Customer relationship management: A strategic perspective. Journal of Business Market Management, 3(1), 7-27
-
(2007)
Journal of Business Market Management
, vol.3
, Issue.1
, pp. 7-27
-
-
Frow, P.1
Payne, A.2
-
9
-
-
34447100680
-
Country-dot-com: Marketing and branding destinations online
-
Gertner, R., Berger, K. and Gertner, D. 2006. Country-dot-com: Marketing and branding destinations online. Journal of Travel & Tourism Marketing, 21(2/3), 105-116
-
(2006)
Journal of Travel & Tourism Marketing
, vol.21
, Issue.2-3
, pp. 105-116
-
-
Gertner, R.1
Berger, K.2
Gertner, D.3
-
10
-
-
0010097994
-
Branding tourism destinations
-
Gnoth, J. 1998. Branding tourism destinations, Annals of Tourism Research, 25(3), 758-760
-
(1998)
Annals of Tourism Research
, vol.25
, Issue.3
, pp. 758-760
-
-
Gnoth, J.1
-
11
-
-
34547753108
-
Promoting tourism destination image
-
Govers, R., Go, F.M. and Kumar, K. 2007. Promoting tourism destination image. Journal of Travel Research, 46, 15-23
-
(2007)
Journal of Travel Research
, vol.46
, pp. 15-23
-
-
Govers, R.1
Go, F.M.2
Kumar, K.3
-
14
-
-
18144365577
-
Relational network brands: Towards a conceptual model of place brands
-
Hankinson, G. 2004. Relational network brands: Towards a conceptual model of place brands. Journal of Vacation Marketing, 10(2)
-
(2004)
Journal of Vacation Marketing
, vol.10
, Issue.2
-
-
Hankinson, G.1
-
15
-
-
79551550768
-
Customer relationship management and company performance: The mediating role of new product performance
-
Holger, E. and Hoyer, W.D. 2010. Customer relationship management and company performance: The mediating role of new product performance. Journal of the Academy of Marketing Science, 39(2)
-
(2010)
Journal of the Academy of Marketing Science
, vol.39
, Issue.2
-
-
Holger, E.1
Hoyer, W.D.2
-
16
-
-
33645052994
-
Destination image and destination personality: An application of branding theories to tourism places
-
Hosany, S., Ekinci, Y. and Uysal, M. 2005. Destination image and destination personality: An application of branding theories to tourism places. Journal of Business Research, 59(5), 638-642
-
(2005)
Journal of Business Research
, vol.59
, Issue.5
, pp. 638-642
-
-
Hosany, S.1
Ekinci, Y.2
Uysal, M.3
-
17
-
-
84857891989
-
A brand-new approach
-
Kahn, J. 2006. A brand-new approach. Journal of Place Branding, 2(2), 90-92
-
(2006)
Journal of Place Branding
, vol.2
, Issue.2
, pp. 90-92
-
-
Kahn, J.1
-
18
-
-
59949104759
-
CRM literature: Conceptual and functional insights by keyword analysis
-
Kevork, E. and Vrechopoulos, A. 2009. CRM literature: Conceptual and functional insights by keyword analysis, Marketing Intelligence & Planning, 27(1), 48-85
-
(2009)
Marketing Intelligence & Planning
, vol.27
, Issue.1
, pp. 48-85
-
-
Kevork, E.1
Vrechopoulos, A.2
-
19
-
-
70849112003
-
Leveraging customer knowledge: A comparative study of eCRM functionality and its use in e-commerce websites
-
Kim, Y.M. and Hawamdeh, S. 2008. Leveraging customer knowledge: A comparative study of eCRM functionality and its use in e-commerce websites. International Journal of Electronic Customer Relationship Management, 1(4)
-
(2008)
International Journal of Electronic Customer Relationship Management
, vol.1
, Issue.4
-
-
Kim, Y.M.1
Hawamdeh, S.2
-
20
-
-
77950611250
-
Opinion Pieces, Where is Place Branding Heading?
-
Lebedenko, V. 2004. Opinion Pieces, Where is Place Branding Heading? Journal of Place Branding, 1(1), 12-35
-
(2004)
Journal of Place Branding
, vol.1
, Issue.1
, pp. 12-35
-
-
Lebedenko, V.1
-
21
-
-
77249118124
-
Mining customer knowledge for tourism new product development and customer relationship management
-
Liao, C.C.Y., Chen, Z.H. and Deng Y.C. 2010. Mining customer knowledge for tourism new product development and customer relationship management, Expert Systems with Applications, 37(6), 4212-4223
-
(2010)
Expert Systems with Applications
, vol.37
, Issue.6
, pp. 4212-4223
-
-
Liao, C.C.Y.1
Chen, Z.H.2
Deng, Y.C.3
-
24
-
-
65949084693
-
City branding: Can goods and services branding models be used to brand cities?
-
Parkerson, B. and Saunders, J. 2004. City branding: Can goods and services branding models be used to brand cities? Journal of Place Branding, 1, 242-264
-
(2004)
Journal of Place Branding
, vol.1
, pp. 242-264
-
-
Parkerson, B.1
Saunders, J.2
-
25
-
-
46349104293
-
Managing the co-creation of value
-
Payne, A., Storbacka, K. and Frow, P. 2008. Managing the co-creation of value. Journal of the Academy of Marketing Science, 36(1), 83-96
-
(2008)
Journal of the Academy of Marketing Science
, vol.36
, Issue.1
, pp. 83-96
-
-
Payne, A.1
Storbacka, K.2
Frow, P.3
-
27
-
-
39749162834
-
Customer relationship management: Finding value drivers
-
Richards, K.E. and Jones, E. 2008. Customer relationship management: Finding value drivers, Industrial Marketing Management, 37(2), 120-130
-
(2008)
Industrial Marketing Management
, vol.37
, Issue.2
, pp. 120-130
-
-
Richards, K.E.1
Jones, E.2
-
29
-
-
79551492884
-
eCRM 2.0 applications and trends: The use and perceptions of Greek tourism firms of social networks and intelligence
-
Sigala, M. 2011. eCRM 2.0 applications and trends: The use and perceptions of Greek tourism firms of social networks and intelligence. Computers in Human Behavior, 27, 655-661
-
(2011)
Computers in Human Behavior
, vol.27
, pp. 655-661
-
-
Sigala, M.1
|