CRM literature: Conceptual and functional insights by keyword analysis

Marketing Intelligence and Planning

Volumn 27, Issue 1, 2009, Pages 48-85

  Kevork, Eleni K ^a   Vrechopoulos, Adam P ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Classification schemes; Customer relations; Electronic commerce; Information retrieval; Referencing

Indexed keywords

EID: 59949104759     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500910928362     Document Type: Review

References (17)

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